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AI Deepfake Ads: Tom Hanks, Gayle King Sound Warning

Oct 04, 2023 - cnet.com
Tom Hanks and Gayle King have warned their fans about deepfake videos that use their images to promote products without their consent. Hanks revealed a dental insurance ad featuring an AI version of him, while King shared a manipulated video promoting a product called Artipet. Both celebrities have denied any association with these products and companies. The New York Times reported that it was unable to find the ads online or identify the companies involved.

The article also provides advice on how to protect oneself from deepfakes, which are images or videos manipulated using artificial intelligence to make it appear as if a person is doing or saying something they are not. Suggestions include looking for odd phrasing and facial movements, researching the source's reputation, and Googling the content to see if others are questioning its validity. The European Union and TikTok have taken measures to regulate the use of deepfakes.

Key takeaways:

  • Tom Hanks and Gayle King have warned their followers about deepfake videos using their images to promote products they have no association with.
  • The videos are examples of "deepfakes", which use artificial intelligence to make it appear as if a person is doing or saying something they aren't.
  • The European Union and TikTok have implemented rules to combat the spread and misuse of deepfakes.
  • To avoid being fooled by deepfakes, people are advised to look for odd phrasing and facial movements, research the source, and Google the content to see if others are questioning its validity.
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