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AI deepfakes threaten to wreak havoc with the world's year of elections

Jan 25, 2024 - businessinsider.com
The article discusses the potential threats posed by AI to the democratic process, particularly in the context of the upcoming 2024 elections. It cites instances of deepfake robocalls and video ads being used to spread misinformation, such as a case in New Hampshire where voters received calls seemingly from Joe Biden telling them not to vote, and in the UK where over 100 deepfake video ads impersonating Prime Minister Rishi Sunak were found on Facebook. The article highlights the difficulty in distinguishing genuine voices from fakes, with research showing that people struggle to detect artificially-generated speech more than a quarter of the time.

In response to these threats, AI companies are taking steps to prevent misuse of their technology. OpenAI, for example, has unveiled plans to implement guardrails on its tools to prevent them from generating images of real people and to ban their use for political campaigning and lobbying. Despite these efforts, the article suggests that the proliferation of AI means that almost anyone with internet access and an AI tool can potentially cause havoc, making it increasingly difficult for voters to discern what information they can trust.

Key takeaways:

  • AI is posing a significant threat to the democratic process, with deepfake technology being used to spread misinformation and manipulate voters.
  • Voters in New Hampshire received deepfake robocalls impersonating Joe Biden, while in the UK, over 100 deepfake video ads impersonating Prime Minister Rishi Sunak were found on Facebook.
  • AI companies are taking steps to prevent misuse of their technology, with OpenAI unveiling plans to use guardrails on its tools and banning them from being used for political campaigning and lobbying.
  • Despite these efforts, the spread of AI-generated misinformation remains a significant challenge, requiring collaboration from all corners of the democratic process.
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