The article also mentions Adobe's chief strategy officer, Scott Belsky, and the company's introduction of Moodboards in 2019. Moodboards is a platform where artists can gather artistic inspirations for their future creations, providing a starting point for their ideas. This is seen as a way to adapt to the changing creative landscape brought about by the advent of AI.
Key takeaways:
- The article discusses the concept of repurposing artwork and words through the use of generative AI, drawing parallels with the creative cross-pollination that occurred at the Beat Hotel in Paris in the late 1950s and early 1960s.
- Brion Gysin, an artist who lived at the Beat Hotel, came up with the idea of cut ups, where he would cut into books or periodicals and paste the cuttings on a piece of paper to create something new. This caused tension between him and the original creators of the work he repurposed.
- Similarly, the use of generative AI today to repurpose artwork and words has created tension between traditional artists and a new generation of creators.
- Scott Belsky, chief strategy officer at Adobe, introduced Moodboards in 2019, a place where artists could collect artistic inspirations for what they would ultimately create, providing a starting point for their ideas.