The author shares a case study of their agency developing an AI tool, Snooze or News, to assess the newsworthiness of press releases, filling a gap in the market. Despite not being a development firm, they were able to create this tool by blending human expertise with generative AI. The article concludes by urging businesses to view AI as an opportunity for in-house innovation, and not to wait for tech giants to provide solutions.
Key takeaways:
- AI technology is accessible and versatile, and can be used by anyone with the will to innovate to solve problems and revamp antiquated systems.
- Businesses can create their own AI solutions to their unique challenges, rather than waiting for pre-existing solutions.
- Low-code and no-code app builders make it possible for non-experts to create valuable technology, and smaller, agile teams often have the advantage in implementing changes quickly.
- Businesses should look at AI as an opportunity for in-house innovation, as machines can manage data at a scale and speed that no human could.