Apple's new AI features will be rolled out across all their devices, enabling automation, information retrieval, and generation in a privacy-conscious way. The company has also shared interesting technical details about its AI strategy, which includes core model performance, adapter and on-device strategy, and alignment strategies. Apple's approach to AI is grounded in its deep company culture of creating personal products, and the company is likely to innovate in this area due to its focus on personalization.
Key takeaways:
- Apple is making significant strides in the AI race, with a focus on integrating AI into every aspect of digital life through its new multi-model AI system, Apple Intelligence.
- Apple's AI strategy differs from competitors like OpenAI and Google, focusing on what can be done with AI rather than proving superiority in AI technology.
- Apple's AI models are designed to be privacy-conscious and are expected to be rolled out across all their devices, enabling automation, information retrieval, and generation.
- Apple's approach to AI is based on personalization, performance, and size, with a particular emphasis on on-device strategies, setting them apart from other developers.