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AI hiring bots new norm for big brands despite kinks in the process

Feb 26, 2025 - businessinsider.com
Chipotle is utilizing an AI chatbot named "Ava Cado" to hire 20,000 workers for its busiest period, known as "burrito season." The AI hiring tool, developed by Paradox, aims to streamline recruitment by making the process faster and more efficient, with applications nearly doubling and the time to start work reduced from 12 days to four. However, the use of AI in hiring has led to frustrations among applicants, as seen in the experience of Evalyn Mendoza, who faced issues with miscommunication and scheduling errors. Despite these challenges, Chipotle and other large companies continue to invest in AI recruitment technology, citing increased application rates and improved process efficiency.

While AI tools like Ava Cado offer benefits to companies by expediting hiring processes, they can also create a less personal experience for candidates, potentially impacting their perception of a company's work culture. Concerns have been raised about AI scheduling errors and the lack of human interaction, which could deter some applicants. Despite these drawbacks, Chipotle reports a 20% increase in applications since implementing the AI system, and the company plans to continue using AI to reduce administrative tasks for managers. The broader trend indicates that large companies are likely to keep investing in AI hiring technologies, although the tools are not yet as effective as human interaction.

Key takeaways:

  • Chipotle is using an AI chatbot named "Ava Cado" to hire 20,000 workers for its busiest time of the year, known as "burrito season."
  • AI hiring tools like Ava Cado streamline recruitment processes but can lead to frustrations for applicants, as seen in Evalyn Mendoza's experience.
  • While AI recruitment technology has increased application rates and reduced hiring times, it can make the process feel impersonal and alienating for candidates.
  • Despite some drawbacks, companies like Chipotle continue to invest in AI hiring tools to relieve managers of administrative tasks and focus on operations and customer service.
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