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AI hustlers stole women’s faces to put in ads. The law can’t help them.

Mar 28, 2024 - washingtonpost.com
The article discusses the rise of deepfake technology being used to steal and manipulate identities, particularly of women, for fraudulent advertising. The technology, offered by companies like HeyGen and Eleven Labs, allows scammers to create synthetic versions of real people's voices and manipulate videos to promote products or ideas. The victims often remain unaware until the doctored videos have spread widely. Celebrities and social media influencers have been targeted, but increasingly, individuals with modest social media presence are also falling prey to this form of identity theft.

Efforts to combat this new form of identity theft have been slow, with no federal deepfake law in existence and state legislatures' proposals largely limited to political ads and nonconsensual porn. YouTube is working on allowing users to request the removal of AI-generated or altered content. However, for those with fewer resources, tracking down deepfake ads or identifying the culprits can be challenging. The article highlights the need for greater awareness and stricter regulations to tackle this growing issue.

Key takeaways:

  • Scammers are using artificial intelligence tools to create deepfakes, stealing and manipulating social media content to create realistic videos promoting products or ideas, often using the likeness of unsuspecting individuals.
  • These deepfakes require only a small sample of audio, video, or images to create a convincing clone, and can spread quickly across social media platforms, often without the knowledge of the individuals being impersonated.
  • Efforts to prevent this new form of identity theft have been slow, with no federal deepfake law in place and state legislatures' proposals largely limited to political ads and nonconsensual porn.
  • Victims of this form of identity theft often feel helpless, with limited recourse available to them. While some social media platforms are working on policies to allow users to request the removal of AI-generated or altered content, the process can be challenging, especially for those with fewer resources.
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