The article further categorizes the types of data stored into four categories: basic website functionality, advertising, personalization, and performance analytics. The data can be used to deliver relevant advertising, remember user choices for enhanced features, and help website operators understand site performance and visitor interaction. The article assures that the storage type for performance analytics usually does not collect information that identifies a visitor.
Key takeaways:
- Websites may store or retrieve data in your browser for basic functionality, marketing, analytics, and personalization.
- You have the option to disable certain types of storage that may not be necessary for the basic functioning of the website.
- Some stored items are used to deliver relevant advertising, remember user choices for enhanced features, and help understand website performance.
- Storage types that help understand website performance usually don't collect information that identifies a visitor.