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AI In 2024: Beware Hallucinations, Pinpoint The Problem And Never Replace The Human Connection

Jan 31, 2024 - forbes.com
Steve Murphy, CEO of Epicor, advises businesses on how to effectively implement AI into their strategies. He emphasizes the importance of identifying a specific problem that AI can solve, understanding how the AI model works, and maintaining human involvement for the technology to be successful. He identifies three use cases where AI can have a tangible impact: assisting service workers in real-time, enhancing decision-making based on business performance, and accelerating learning potential.

Murphy also addresses concerns about AI replacing human jobs, arguing that businesses attempting to do so will fail. He asserts that AI will not eliminate jobs but will create efficiencies in existing roles, similar to the introduction of power tools or computers. He advises businesses to work closely with their technology partners to identify where AI can deliver significant returns and to involve employees in change management.

Key takeaways:

  • For AI to be effective, business leaders must precisely identify the problem they want AI to solve.
  • Three distinct use cases for AI include assisting service workers in real time, enhancing decision-making based on business performance, and accelerating learning potential.
  • AI will not replace jobs, but rather create efficiencies in existing jobs.
  • Businesses should work closely with their technology partners to identify where AI can deliver significant returns, and also focus on change management to ensure employees are on board.
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