Despite the potential lack of authenticity, studies have shown that consumers are just as likely to follow an AI influencer as a human one. However, they tend to trust AI influencers less. The future of the influencer industry could see a shift towards AI influencers, with brands having more control over their social media presence. This shift could make it even more challenging for aspiring human influencers to succeed.
Key takeaways:
- More than half of Gen Zers aspire to be full-time influencers, but the influencer economy has become increasingly competitive and difficult to break into.
- Artificial Intelligence (AI) advancements have led to the creation of AI influencers, which are more cost-effective for marketing and pose a new threat to human influencers.
- AI influencers can generate positive brand benefits similar to human influencers, but consumers tend to trust them less. However, they are more likely to discuss AI influencers with others, potentially benefiting brands.
- As AI becomes more prevalent in the influencer industry, it could further complicate the career path for Gen Z and Gen Alpha, shifting the value and influence in the online space.