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AI is booming on the App Store, and developers are taking advantage of it

Dec 14, 2024 - theverge.com
In 2025, the App Store is flooded with AI-focused tools, particularly in graphics and design, but many are of poor quality. Apps like DaVinci AI, developed by HUBX, charge high subscription fees for subpar features, often misleading users about their capabilities. Despite their popularity, these apps receive negative feedback for poor customer service and deceptive practices. The market is saturated, making it difficult to find quality AI tools, though some, like Photoroom and Picsart AI, offer reliable features and are gaining traction.

The divide between iPhone and iPad app charts suggests that AI-focused apps are more appealing to mass-market users rather than traditional creatives. Many AI apps exploit in-app charges to appear in the free category, a tactic reminiscent of mobile gaming strategies. While AI tools are popular, their appeal diminishes when users must pay, indicating a preference for removing financial barriers rather than skill barriers in creative tasks.

Key takeaways:

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  • Generative AI apps are dominating the App Store charts across various categories, but many are low-quality and exploit the hype with misleading features and high subscription fees.
  • HUBX, a Turkish app developer, has multiple AI apps in the top rankings, but they receive negative feedback for poor performance and customer service.
  • While some AI-focused apps like Photoroom and Picsart AI offer decent features, the market is saturated, making it difficult to find quality apps.
  • The popularity of AI apps is more pronounced on iPhones than iPads, suggesting that traditional users still prefer established tools over AI-driven alternatives.
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