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AI Is Personalizing Our Entertainment Experiences In Big Ways

Nov 08, 2024 - forbes.com
The article discusses the impact of AI and machine learning on the entertainment industry, particularly in personalizing entertainment experiences. The author, Jon Kirchner, CEO of Xperi, explains that AI has transformed their business over the last 10-15 years, enabling the creation of highly individualized entertainment experiences. He emphasizes the role of data and advanced processing power in understanding consumer preferences and delivering personalized content.

The article also highlights practical applications of AI in the entertainment industry, such as improving dialogue intelligibility in audio content and enhancing search and discovery features. AI is also reshaping advertising by providing more relevant consumer experiences. However, the author notes challenges such as energy consumption, data collection regulations, and privacy concerns that need to be addressed to fully leverage AI's potential in the entertainment industry.

Key takeaways:

  • AI and machine learning have been transforming the entertainment industry for the past two decades, enabling the creation of highly individualized entertainment experiences.
  • Data and advanced processing power are key to AI's ability to understand and deliver content based on individual preferences, thereby easing the mental load of finding and refining a desired entertainment experience.
  • AI is being used to improve audio quality in entertainment, enhance search and discovery, and provide more relevant advertising experiences. It also has potential applications in cars and other areas of daily life.
  • Challenges to the continued integration of AI in entertainment include high energy consumption, increasing regulations on data collection and AI, and privacy concerns related to personalization technologies.
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