The use of AI has reportedly allowed sales teams to focus more on the human aspect of their job, such as connecting with customers and closing deals. However, the study also highlighted that AI is not replacing salespeople, but rather easing their workload by taking care of repetitive tasks. Despite the benefits, concerns over data privacy and accuracy have led some companies to issue bans or restrictions on AI usage in the workplace.
Key takeaways:
- A recent survey by HubSpot found that artificial intelligence (AI) is saving US sales professionals an average of two hours and 15 minutes each day by automating manual tasks.
- 31% of sales professionals are using generative AI tools like OpenAI's ChatGPT, DALL-E, and Jasper to assist in writing sales content and outreach messages.
- Despite the benefits, concerns about data privacy and accuracy are causing some companies to issue bans or restrictions on AI usage in the workplace.
- Generative AI is gaining momentum quickly in the sales industry and is not expected to plateau, according to Blue Bowen, a research principle of sales tech at G2.