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AI logistics startup Augment launches with $25 million seed funding

Mar 18, 2025 - businessinsider.com
Harish Abbott, former Shopify VP and Deliverr cofounder, has launched a new startup called Augment, which aims to revolutionize the logistics industry with an AI assistant named Augie. Augment, which emerged from stealth with $25 million in seed funding led by 8VC, focuses on trucking and logistics, targeting shippers, brokers, and trucking companies. Augie is designed to handle routine tasks such as responding to emails and Slack messages, making phone calls, and managing workflows, thereby alleviating pressure on transportation companies' margins in a fragmented industry. The AI assistant operates using various large language models and learns from employees' interactions to enhance productivity.

The founding team includes CTO Artur Rivilis and cofounder Justin Hall, with plans to expand the team and build a customer success unit in Chicago. Augment's early customers include Arrive Logistics and NFI, with the AI already managing $20 billion of freight. Abbott's experience at Shopify and Flexport highlighted the complexities of logistics, reinforcing his belief that AI can address these challenges. Augment is positioned to bring significant productivity and intelligence improvements to the logistics sector, with offices in Chicago, San Francisco, and Toronto.

Key takeaways:

  • Harish Abbott, former Shopify VP and Deliverr cofounder, launched a new startup called Augment, which is building an AI assistant for the logistics industry.
  • Augment has raised $25 million in seed funding led by 8VC, and its AI assistant, Augie, can manage emails, Slack messages, phone calls, and workflows.
  • Augment targets the trucking industry initially, aiming to alleviate pressure on margins and streamline operations in the fragmented logistics sector.
  • Augment's founding team includes CTO Artur Rivilis and cofounder Justin Hall, with plans to expand its customer success team in Chicago.
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