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AI Marilyn Monroe Marks Another Step Forward In Extending Celebrity Brand Value Beyond The Grave

Mar 09, 2024 - deadline.com
A digital version of Marilyn Monroe, created with artificial intelligence (AI), has been unveiled at the South by Southwest tech conference in Austin, Texas. The AI-powered Digital Marilyn is capable of answering questions in Monroe's voice and style, and was developed by Soul Machines in partnership with Authentic Brands Group. The AI uses advanced natural language processing, deep learning, and Open AI’s ChatGPT 3.5 to interact in real-time, mimicking human traits and adapting to users' questions and interests.

The Digital Marilyn is seen as a step forward in monetizing celebrities posthumously. Soul Machines' CEO, Greg Cross, believes the AI showcases the transformative power of AI in connecting brands and consumers, and provides a glimpse into the future of immersive interactions. Authentic Brands Group sees the digital version as a new way for fans to engage with Monroe's enduring legacy.

Key takeaways:

  • A Digital Marilyn Monroe, created with artificial intelligence, has been unveiled at the South by Southwest tech conference in Austin, Texas.
  • The AI-powered Digital Marilyn is a partnership between Soul Machines and Authentic Brands Group, and can interact in real-time using advanced natural language processing, deep learning, and Open AI’s ChatGPT 3.5.
  • According to Soul Machines, the average conversation length with a Digital Person is 20 minutes, with the character adapting to users' questions and interests.
  • The project is seen as a way to monetize celebrities even after their death, and offers a new way for fans to engage with Marilyn Monroe's enduring legacy.
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