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AI-Media Partners with the England and Wales Cricket Board for Cutting-Edge Captioning Solution

Feb 27, 2025 - financialpost.com
AI-Media, a leader in AI-powered captioning and translation solutions, has partnered with the England and Wales Cricket Board (ECB) to provide advanced captioning services for cricket fixtures. This collaboration aims to enhance accessibility and inclusivity for all spectators, including those who are Deaf or hard of hearing, by delivering live captions on LED displays at cricket stadiums across the UK. The partnership utilizes AI-Media's Encoder Pro and AI-Live platform to ensure seamless audio input and accurate live captions, with plans to expand the service to all fixtures.

AI-Media, founded in Australia in 2003, specializes in AI language and captioning workflow solutions, offering high-quality live and recorded captioning and translation technology globally. The ECB is committed to making cricket more inclusive and is leveraging this partnership to modernize the sport and enhance its reach and impact. This initiative underscores the ECB's dedication to improving accessibility and engagement for cricket fans at all levels.

Key takeaways:

  • AI-Media has partnered with the England and Wales Cricket Board (ECB) to provide advanced captioning services for cricket matches, enhancing accessibility and inclusivity for all spectators.
  • The collaboration involves using AI-Media’s Encoder Pro (HD492) and AI-Live platform to deliver live captions on LED displays at cricket stadiums across the UK.
  • This partnership highlights AI-Media’s ability to integrate cutting-edge technology with customer-specific needs for reliable, high-quality captions, ensuring engagement for attendees, including those who are Deaf or hard of hearing.
  • AI-Media and ECB are working towards expanding this captioning service to all cricket fixtures, demonstrating a commitment to modernizing cricket and making it more accessible.
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