Nicola Morini Bianzino, global chief client technology officer at EY, outlines three ways AI can inject creativity into workplaces and businesses: by freeing up humans’ time and mindspace, enabling more effective choices, and creating fresh growth. However, the article concludes by emphasizing that AI is just a tool and the real skill lies in identifying what people want and finding the best ways to deliver it, a job for creative humans only.
Key takeaways:
- AI can catalyze greater creativity among its human users, opening doors to greater innovation and creativity in various fields.
- Technologies like AI can free up time for humans to focus on innovation and offer opportunities to creatively combine technologies to create new ways of working.
- AI can inject greater creativity into workplaces and businesses by freeing up human time, enabling more effective choices, and creating fresh growth.
- AI is a tool and the challenge lies in creatively reimagining how to use it to generate fresh opportunities, value, and growth.