The article also highlights the value of a newsletter as a business insurance. It's the only thing a business truly owns, as other platforms can change their algorithms or monetization models, potentially affecting your income. The author shares personal experience of writing to over 6,300 subscribers, generating a healthy six-figure income. Newsletters are seen as an insurance policy against platform changes and algorithm updates, making them a necessity for every serious entrepreneur.
Key takeaways:
- Choosing a memorable and relevant name for your newsletter is important, but the content and consistency of your newsletter are more crucial.
- A newsletter can serve as a business insurance as it is the only thing you truly own in your business, unaffected by platform changes or algorithm updates.
- Building a newsletter is a smart business move, as it allows you to directly communicate with people who are genuinely interested in hearing from you.
- Despite the importance of a good newsletter name, creators should not overthink it and instead focus on providing valuable insights consistently.