AI now an 'expectation' at Shopify, will factor into performance reviews, hiring: CEO
Apr 07, 2025 - financialpost.com
Shopify Inc. is intensifying its focus on artificial intelligence (AI) by making it a core expectation for all employees, as outlined in a memo by CEO Tobi Lutke. The Ottawa-based e-commerce company plans to integrate AI into various aspects of its operations, including performance reviews and product development. Lutke emphasized the necessity of AI proficiency, stating that opting out of learning AI is not feasible. The memo, which was shared on X, highlights AI's role in accelerating the prototype phase of product development and its inclusion in staff performance evaluations. Employees seeking additional resources or hiring must demonstrate the necessity beyond AI capabilities.
The initiative aims to embed AI deeply within Shopify, affecting all levels of staff from executives to junior employees. The company has already been incorporating AI tools for its merchant clients, and Lutke encourages staff to experiment with AI to enhance their skills. Despite the increased reliance on AI, questions about ensuring accuracy and avoiding biases remain unanswered by Shopify. The move sets a new standard for AI integration in corporate Canada, with Lutke expressing a desire to transform Shopify and its work culture through AI.
Key takeaways:
Shopify is integrating AI as a fundamental expectation for all staff, impacting performance reviews and product development.
CEO Tobi Lutke emphasized the necessity of AI skills, stating that opting out is not feasible for future success.
AI will be used in the prototype phase of product development to accelerate processes and improve efficiency.
Shopify staff must demonstrate the necessity of additional resources by proving AI cannot achieve their goals before receiving approval.
