E-commerce platforms like Amazon, eBay, and Shopify are also using AI to write product descriptions. While companies like Meta and Amazon believe this will save on advertising costs and improve the quality of product listings, there are concerns that this could lead to manipulation of reviews and keywords to influence the AI, potentially worsening the customer experience.
Key takeaways:
- Amazon is experimenting with AI-generated summaries of product reviews, which are not always accurate and can omit negative reviews while highlighting positive ones.
- Not all products on Amazon have these AI summaries, and users need to log in to see them. Positive reviews are highlighted in green, while negative ones are in yellow and gray.
- Other e-commerce websites like eBay and Shopify are also using AI to write product descriptions, which could potentially save costs on product advertisements.
- There is a concern that Amazon might pay people to write positive reviews or use certain keywords for the AI to use in its review, which could worsen the customer experience.