The article further discusses how AI can help scale and monetize the gaming industry. It suggests that marketers should integrate AI into their current workflows and select AI tools that provide seamless integration into their current tech stack. The article concludes by stating that as AI advances, it will lead to changes in the development of interactive games and gaming content, driving the demand for personalized content and diverse experiences.
Key takeaways:
- Esports is leveraging advanced machine learning to enhance player experiences and drive a new form of sports engagement. This includes automating repetitive tasks, increasing efficiency, and generating vast amounts of content.
- Marketers are using AI to optimize campaigns, create personalized content, and build relationships in the gaming community. Global video game revenue is forecast to increase by $136.8 billion between 2023 and 2027.
- AI is being used to understand gamer demographics, trends, and behaviors. Influencer marketing and partnerships are being used to promote new titles and experiences to social audiences.
- AI models are being used to build software and scale content. Marketers are advised to integrate AI architecture, optimize content tagging, metadata, asset management, and social distribution pipelines, and monitor KPIs and ROI to gauge AI effectiveness.