In anticipation of 2025, key social media marketing trends include a shift towards smaller, more authentic content creators. Territory Influence is responding to this demand by adapting their strategies to support and leverage these creators. Additionally, the rise of generative AI (genAI) is expected to significantly impact influencer marketing and the creator economy, likely enhancing content creation and personalization. For a comprehensive overview of these trends, Territory Influence offers a full guide available for download.
Key takeaways:
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