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AI Powered Research | OpinioAI

Jun 07, 2024 - news.bensbites.com
OpinioAI is an AI-powered market research tool that provides businesses with insights into customer behavior without the need for costly polls, surveys, or interviews. It allows users to create AI buyer personas and market segments to understand their preferences, affinities, and opinions. The platform is designed for anyone seeking customer behavior insights, looking to expand their reach to other markets, or uncomfortable discussing pricing with customers. It also offers solutions for those who have completed a survey but need more insights, are tight on budget and time, or students who can't find respondents for their surveys.

OpinioAI exists to replace traditional data collection and analysis methods with AI models for faster, easier, and leaner work. It offers features for market and product research, including the ability to analyze existing data, synthesize new data, and evaluate creatives. Users can upload a dataset, report, or academic paper for AI analysis, build synthetic personas and segments on different models, and discover insights through the evaluation of positioning statements, value propositions, and unique selling points. The feedback received from synthetic samples can augment or replace human responses.

Key takeaways:

  • OpinioAI is an AI-powered tool that helps businesses understand their customers better, create AI buyer personas, and understand their preferences without the need for costly polls or surveys.
  • OpinioAI is useful for businesses looking to expand their reach, discuss pricing with customers, gain more insights from surveys, and for students who need survey responses.
  • OpinioAI uses Large Language Models for synthetic sampling and data generation, simulating human opinions in detail and nuance, and replacing traditional data collection and analysis methods.
  • OpinioAI offers features like analyzing existing data, synthesizing new data, and evaluating creatives from the perspective of the target audience.
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