AI Shopping Agents, A ‘Vibe-Cession,’ And Other E-Commerce Trends For 2025
Nov 19, 2024 - forbes.com
The article discusses the predictions of seven hosts of popular e-commerce podcasts for the major trends they expect to see in the retail and e-commerce industry in 2025. Jason Goldberg predicts a continued prioritization of value-priced goods and the emergence of the "unbranded consumer". Phillip Jackson foresees a shift in e-commerce businesses' approach to software development, with more businesses bringing custom software back in-house. Michael Erickson Facchin predicts the end of traditional search boxes on retail platforms, replaced by conversational AI agents. Kunle Campbell expects TikTok's commerce initiatives to expand significantly. Erickson Facchin also predicts the rise of multi-marketplace sellers. Jordan Ripley anticipates the integration of first-party data becoming fundamental, and Destaney Wishon predicts a convergence of brand and performance marketing and the use of AI to revolutionize operational efficiency for lean brands.
These predictions reflect the rapid changes and advancements in the e-commerce industry, with a focus on value pricing, software development, AI integration, multi-platform strategies, data management, and marketing strategies. The hosts suggest that these trends will shape the future of the industry, influencing how businesses operate and how consumers interact with e-commerce platforms.
Key takeaways:
Industry experts predict a continued prioritization of value-priced goods and everyday essentials over premium-branded products in 2025.
There is an expected shift in how e-commerce businesses approach software development, with more businesses bringing custom software back in-house.
AI is predicted to revolutionize customer interaction with e-commerce platforms, with the emergence of conversational AI agents replacing traditional search boxes.
Experts foresee a significant expansion of TikTok's commerce initiatives in 2025, strengthening its market position.
