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AI spam is already starting to ruin the internet

Jan 29, 2024 - businessinsider.com
Scammers are increasingly using AI to generate spam content, including fake obituaries, to game Google's search results. They create multiple versions of the same article, often stolen from legitimate sources, and publish them on numerous websites to earn money from ads. This practice not only hurts original content creators by stealing their traffic and revenue, but also misleads users and degrades the quality of Google's search results.

In response, Google is working to address the issue of AI-generated spam, particularly fake obituaries, which violate its policies. However, the challenge lies in staying ahead of the bad actors who are constantly finding new ways to exploit AI technology. The responsibility also falls on the companies creating these AI tools to minimize the potential harm.

Key takeaways:

  • Scammers are using AI to create spam content, including fake obituaries, and game Google's search results.
  • These AI-generated articles are stealing clicks and revenue from legitimate news outlets and causing distress to grieving families.
  • Examples of this include 404 Media's articles being copied, The Hairpin's articles being replaced with AI-generated content, and obituary pirates creating AI-generated obituaries.
  • This is a significant problem for Google, which is serving up these spam results to users, and the company is working to address the issue.
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