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AI spam is winning the battle against search engine quality

Apr 14, 2024 - theregister.com
Jon Gillham, founder and CEO of AI content detection platform Originality.ai, has claimed that Google is struggling to control the surge of AI-generated spam content appearing in its search results. Despite Google's efforts to remove websites producing such content, Gillham's team found that around 10% of Google results still point to AI content. Gillham warns that as AI content continues to grow, there's a risk of a 'model collapse' situation where AI systems ingest and reproduce low-quality synthetic data.

Gillham's platform, which identifies AI-generated content, can help to some extent, but it's not a complete solution. He believes that while it can help reduce the corruption of the dataset, it doesn't entirely solve the problem. He suggests that more needs to be done to effectively manage and control the proliferation of AI-generated spam content.

Key takeaways:

  • Google is struggling to curb the growth of AI-generated spam content in its search results, according to Jon Gillham, founder and CEO of AI content detection platform Originality.ai.
  • About 10 percent of Google results point to AI content, despite Google's efforts to take down websites pushing such content.
  • There's a concern that as AI content proliferates, we could end up in a model collapse situation where AIs ingest other AI-generated material and produce low-grade synthetic data.
  • Gillham's AI content-recognition tech can help reduce the corruption of the dataset caused by AI-generated content, but it's not a total solution.
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