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AI startup Character AI tests games on the web | TechCrunch

Jan 17, 2025 - techcrunch.com
Character AI, a startup known for its AI-powered chat characters, is testing games on its desktop and mobile web apps to boost user engagement. The games, Speakeasy and War of Words, are available to paid subscribers and select free users. In Speakeasy, users prompt the chatbot to say a specific word without using five restricted words, while War of Words involves a duel judged by an AI referee. This initiative aligns with Character AI's goal of enhancing its platform as an entertainment service, distinguishing itself from companies focused on AI companionship.

The company has undergone leadership changes, with a YouTube executive joining as chief product officer and Dominic Perella becoming interim CEO. Character AI aims to create a wholesome entertainment platform, emphasizing story creation and sharing. The introduction of games is part of this strategy, similar to platforms like YouTube and Netflix that use games to increase engagement. Character AI users currently spend an average of 98 minutes daily on the app. The company has also implemented safety tools for teens and time-out notifications to address concerns from previous lawsuits.

Key takeaways:

  • Character AI is testing games on its platform to increase user engagement, with two initial games called Speakeasy and War of Words.
  • The games are available to paid subscribers and a limited set of free users, allowing them to play with existing AI characters.
  • The company aims to position itself as an entertainment platform rather than focusing solely on AI companions.
  • Character AI has implemented new safety tools and features to enhance user experience and address past legal issues.
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