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AI startup Cohere acquires Ottogrid, a platform for conducting market research | TechCrunch

May 16, 2025 - techcrunch.com
AI startup Cohere has acquired Ottogrid, a Vancouver-based platform specializing in enterprise tools for automating high-level market research. Ottogrid, which will sunset its product but provide customers with a transition period, was founded by Sully Omar and Homam Malkawi. The acquisition aims to integrate Ottogrid's capabilities into Cohere's platform to enhance workflow automation, data enrichment, and operational scaling. Ottogrid, initially launched as Cognosys in 2023, rebranded in 2024 and raised $2 million from investors including GV and Cohere co-founders.

Cohere's acquisition comes amid its own corporate challenges, having missed revenue targets by 85% in early 2023. However, the company recently reported reaching $100 million in annualized revenue after shifting focus to private AI deployments in sectors like healthcare and finance. As part of Cohere, Ottogrid will concentrate on North, Cohere's new ChatGPT-style application for knowledge workers. The acquisition reflects Cohere's strategic efforts to bolster its AI offerings despite recent financial setbacks.

Key takeaways:

  • AI startup Cohere has acquired Ottogrid, a platform for automating high-level market research, and plans to integrate it into Cohere's platform.
  • Ottogrid will sunset its product but will provide customers with ample notice and a reasonable transition period.
  • Cohere is experiencing corporate turbulence, having missed its revenue target by 85% last year, but recently shifted focus to private AI deployments, reaching $100 million in annualized revenue.
  • Ottogrid, initially launched as Cognosys in 2023, raised $2 million in venture capital and will now focus on Cohere's North application for knowledge workers.
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