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AI startup Perplexity sued for alleged trademark infringement | TechCrunch

Jan 31, 2025 - techcrunch.com
Perplexity, an AI-powered search startup, is facing a lawsuit from Perplexity Solved Solutions for alleged trademark infringement. The Texas-based company, which offers HR and workplace collaboration software, claims that Perplexity's use of the "Perplexity" brand name and domain perplexity.ai infringes on its trademark rights. Perplexity Solved Solutions, which registered its trademark in November 2022, argues that the AI startup's branding is causing consumer confusion and violates the Lanham Act. The lawsuit seeks to prevent Perplexity from using the trademark, demands damages, and requests the transfer of domains featuring the Perplexity branding.

The complaint also highlights that Perplexity did not comply with a cease and desist letter and has not withdrawn its pending trademark application. This legal challenge adds to Perplexity's ongoing issues, as it is also dealing with a lawsuit from News Corp’s Dow Jones and the NY Post over alleged content replication. The New York Times had previously sent a cease and desist letter to the startup. Perplexity Solved Solutions is seeking various forms of legal relief, including barring the AI startup from using the trademark and transferring domain ownership.

Key takeaways:

  • Perplexity, an AI startup, is being sued by Perplexity Solved Solutions for trademark infringement over the use of the "Perplexity" brand.
  • Perplexity Solved Solutions, based in Texas, registered the Perplexity trademark in November 2022 and claims the AI startup began infringing on it in August 2022.
  • The lawsuit alleges that Perplexity's branding is causing consumer confusion and violates the Lanham Act, seeking to bar the AI startup from using the trademark and to pay damages.
  • Perplexity is also facing a separate lawsuit from News Corp's Dow Jones and the NY Post over content replication concerns.
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