However, some established writers view AI as a beneficial tool that enhances their creative process. The American Writers and Artists Institute (AWAI) offers courses on AI, which have become popular among its members. Despite the benefits, the article suggests that AI may make it harder for those early in their careers to find jobs. It also discusses the irony of platforms using AI detection software while hiring people to edit AI-produced content. The article concludes with Miller's new job at a company that makes AI writing harder to identify, underscoring the complex relationship between AI and the copywriting industry.
Key takeaways:
- AI is increasingly being used in the copywriting industry, with some companies using AI to generate article outlines or even entire articles, leading to job losses among human writers.
- However, AI-generated text often requires significant editing to sound more human, leading to a new type of job: editing AI's subpar text. This work is often repetitive and poorly paid.
- Despite the challenges, some established writers see AI as a tool that can enhance their work and speed up their process. These writers often incorporate AI into their work, provided their clients are comfortable with it.
- There are concerns about the quality of AI-generated content and its potential impact on search engine rankings. Some freelance writing platforms are hiring people to edit AI-produced content while also using AI detection software to avoid the appearance of artificial intelligence.