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AI Update, December 20, 2024: AI News and Views From the Past Week

Dec 20, 2024 - marketingprofs.com
The article provides a roundup of recent AI developments and news. Key highlights include Google's release of Gemini 2.0 Flash, a multimodal AI model enhancing business analysis, and the introduction of Veo 2 and Imagen 3 for advanced video and image generation. OpenAI has expanded access to its search engine and integrated ChatGPT with WhatsApp, broadening AI accessibility. Additionally, OpenAI's API now offers full access to the o1 model, and the launch of Sora Turbo redefines AI video generation. Google also unveiled Whisk, an image-to-image AI tool, and updated its AI Prohibited Use Policy for clarity.

Other notable updates include YouTube's partnership with CAA to manage AI-generated celebrity likenesses, and Elon Musk offering free access to the Grok-2 AI chatbot on X. The article also touches on ethical debates, such as Meta and Musk's opposition to OpenAI's for-profit conversion and China's establishment of an AI standards committee. These developments have significant implications for marketers, offering new tools for content creation, engagement, and strategy, while also highlighting ethical and regulatory challenges in the AI landscape.

Key takeaways:

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  • Google's Gemini 2.0 Flash enhances business analysis with multimodal capabilities, offering rapid and precise data handling for marketers.
  • OpenAI's ChatGPT is now available on WhatsApp, providing marketers with new opportunities for personalized engagement on a popular platform.
  • Google's Veo 2 and Imagen 3 tools streamline visual storytelling, enabling marketers to create high-quality visuals efficiently.
  • Meta and Elon Musk challenge OpenAI's for-profit conversion, raising ethical concerns that could impact AI investment models and marketing collaborations.
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