The rise of AI video generators has led to a crowded market, with companies like Runway, Luma, OpenAI, and Google releasing similar models. Moonvalley aims to differentiate itself by allowing creators to request content removal from its models, offering data deletion options, and providing an indemnity policy to protect users from copyright issues. The company is also implementing guardrails to prevent the generation of certain content and the use of specific likenesses, similar to OpenAI's Sora model. This cautious approach comes amid concerns about AI's potential impact on the film and television industry, with a study predicting significant job disruptions by 2026.
Key takeaways:
- Moonvalley, a Los Angeles-based startup developing AI tools for video creation, has raised $43 million in venture capital, with the filing listing 11 unnamed investors.
- The company's first AI video-generating model, Marey, offers customization options and is built in collaboration with Asteria, an AI animation studio.
- Moonvalley is addressing legal risks by working with partners to handle licensing arrangements and purchasing video datasets, similar to Adobe's approach.
- The company is committed to ethical practices, allowing creators to request content removal, offering data deletion, and implementing guardrails to prevent misuse of its models.