AI-powered visual search is changing eCommerce, allowing customers to use images instead of typing queries to find products. Amazon, Pinterest, and ASOS are among the companies that have integrated this feature into their platforms. This innovation is enhancing the online shopping experience and reshaping personal style discovery, providing brands with new collaboration opportunities and increasing the influence of social media personalities.
Key takeaways:
- Tech firms are increasingly using artificial intelligence (AI) to turn social media outfits into instant shopping opportunities, with startup Aesthetic being the latest to join the trend.
- Aesthetic's technology can identify specific garments with 90% accuracy across major fashion brands and retailers, and has recently gone through a seed funding round led by Craft Ventures.
- AI-powered visual search is changing eCommerce by allowing customers to use images instead of typing queries to find products, with companies like Amazon and Pinterest already offering such features.
- These technological advancements are reshaping personal style discovery, enhancing the influence of social media personalities and providing brands with new collaboration opportunities.