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AI washing: Silicon Valley’s big new lie

Jul 04, 2024 - computerworld.com
The article discusses the concept of "AI washing," a deceptive marketing practice that overemphasizes the role of artificial intelligence in a product or service. It highlights how companies, including Amazon and Tesla, have made lofty claims about their AI capabilities, often hiding the human involvement necessary to make these technologies function. The author argues that this practice not only misleads the public and the technology industry, but also incentivizes inferior solutions and warps funding.

The author criticizes the delusion that AI can solve all problems and that human involvement is a failure of technology. They call for more transparency about the role of AI in products and services and for a shift in focus towards human involvement. The author concludes by urging Silicon Valley to stop "gaslighting" everyone about AI.

Key takeaways:

  • AI washing is a deceptive marketing practice that overemphasizes the role of artificial intelligence in the product or service being promoted, often hiding the human involvement necessary to make the technology function.
  • High-profile examples of AI washing include Amazon's 'Just Walk Out' technology and self-driving cars, both of which rely heavily on human intervention behind the scenes.
  • AI washing misleads the public and the technology industry, leading to the belief that AI can solve problems it currently cannot and warping investment and funding decisions.
  • The article calls for honesty about the capabilities and limitations of AI, and argues that human involvement in technology should not be seen as a failure, but as a necessary and often desirable component.
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