A key aspect of OUTOFHAND's strategy is its collaboration with celebrity nail artists and influencers, including Rihanna, BlackPink, Billie Eilish, Doja Cat, and Dua Lipa, who act as both creators and advertisers. This partnership enables the company to quickly scale among early adopters and disrupt the nail art market. OUTOFHAND is not just selling nail art but is offering personalized beauty, allowing individuals to express their unique styles and build their fashion brands. Supported by its parent company Savant and investors like SignalFire and General Catalyst, OUTOFHAND is poised to redefine fashion through the marriage of art and technology.
Key takeaways:
```html
- OUTOFHAND is leveraging advanced technologies like AI, augmented reality, and 3D finger-tracking to revolutionize the nail art industry.
- The company collaborates with top celebrity nail artists and influencers, such as Billie Eilish and Rihanna, to quickly scale and disrupt the market.
- The nail care market is projected to grow significantly, with the artificial nail market expected to reach $3 billion by 2035.
- OUTOFHAND aims to offer personalized beauty experiences, allowing users to create custom nail designs and build their own fashion brands.