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Airbnb Acquires AI Startup to Build 'Ultimate Travel Agent'

Nov 14, 2023 - pymnts.com
Airbnb has acquired artificial intelligence (AI) startup Gameplanner.ai, marking its first acquisition as a public company. The move follows Airbnb CEO Brian Chesky's statement that AI will help transform Airbnb into the "ultimate travel agent". Gameplanner.ai's founder, Adam Cheyer, who co-founded Siri and Viv Labs, will help Airbnb build AI-powered "travel concierges" that learn about users' preferences over time. The acquisition is expected to provide Airbnb with value-added services that drive customer retention and lifetime value.

The integration of AI into Airbnb's platform is part of a broader trend of businesses leveraging AI to enhance customer experiences. AI copilots can sift through vast amounts of data to tailor unique travel experiences for each individual. This not only enhances accessibility but also streamlines the planning and booking process. The acquisition of Gameplanner.ai, which was founded in 2020, is reported to be just under $200 million.

Key takeaways:

  • Airbnb has acquired its first company as a public entity, an AI startup called Gameplanner.ai, with the aim of turning Airbnb into the 'ultimate travel agent'.
  • Gameplanner.ai's founder, Adam Cheyer, who co-founded Siri and Viv Labs, will help Airbnb build AI-powered 'travel concierges' that learn about users' preferences over time.
  • AI copilots, capable of understanding user preferences and curating personalized travel experiences, are seen as the future of the travel industry.
  • Consumers interact with about five AI-enabled technologies every week on average, and nearly two-thirds of Americans want an AI copilot to help them with tasks like booking travel.
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