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Airbnb has a new label to denote its top (and worst) listings | TechCrunch

Mar 04, 2024 - techcrunch.com
Airbnb is introducing new labels for the top 25% and top 1% properties on its listing page, as well as a badge for the bottom 10% of properties to indicate low quality. The new badges are part of a spring update and rely on metrics such as subcategory ratings, review sentiment, host cancellations, and quality-related customer service issues. Since launching an updated hosting quality measurement system in April, Airbnb has removed 100,000 properties from its platform. The company has also added the ability to sort reviews by lowest rated.

In addition to these updates, Airbnb is expanding its property verification process. The company plans to verify nearly 1.5 million properties in its top five markets (the U.S., Canada, Australia, the U.K., and France) by the end of the month, with a verification badge shown next to the listings. Airbnb also plans to add photo and video verification tools for hosts and aims to roll out verification in 30 more countries by Q3 of this year.

Key takeaways:

  • Airbnb is adding new labels for the top 25% and top 1% properties on the listing page, and a badge for the bottom 10% of properties to indicate low quality.
  • The company has removed 100,000 properties from the platform since launching an updated hosting quality measurement system in April.
  • Airbnb plans to verify nearly 1.5 million properties in its top five markets by the end of the month, and aims to roll out verification in 30 more countries by Q3 of this year.
  • CEO Brian Chesky has hinted at future updates involving AI-powered features, such as review summaries and building the “ultimate concierge”.
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