However, the author emphasizes that AI will not replace humans in advertising. Human creativity is still crucial in creating digital ads that captivate audiences. Furthermore, the evolving regulations around online data privacy will require human oversight in using these tools. The combination of AI and the programmatic industry will elevate user engagement and brand awareness, creating new relationships and experiences with products and services.
Key takeaways:
- AI tools are transforming the programmatic advertising industry, with global revenues expected to grow an estimated $80 billion from 2023 to 2027.
- AI can help fine-tune regional language in advertisements, ensuring the right key phrases or idioms are used to engage the target audience.
- AI can leverage programmatic location targeting, allowing advertisers to target consumers when they're most likely to make a purchase.
- AI has significantly impacted the programmatic ecosystem, enhancing DSP, SSP and ad exchanges by analyzing vast amounts of data and making real-time bidding decisions.