The $7 million seed round was led by Entrée Capital and Target Global, with participation from angel investor Ben Lang and strategic advisors like former Salesforce president Gavin Patterson. Alta plans to use the funding to expand its AI offerings beyond sales development representatives to include account executives and account managers, further automating the sales cycle. The startup has already attracted nearly 100 paying customers, including Fortune 500 companies and SMBs, and aims to redefine the relationship between AI and sales teams by enhancing efficiency without replacing human roles.
Key takeaways:
- Alta, a Tel Aviv-based startup, raised $7 million in seed funding to develop AI "workforce" solutions for sales teams.
- The startup found that users engage better with AI agents that are transparent about not being human, as opposed to those that try to mimic human behavior.
- Alta's AI agents, such as "Katie" for prospecting and "Luna" for revenue operations, aim to automate repetitive sales tasks and integrate with over 50 business tools.
- The seed round was led by Entrée Capital and Target Global, with participation from angel investor Ben Lang and strategic advisors like Gavin Patterson and Nir Goldstein.