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Amazon And Tesla Use This Company’s AI To Prevent Warehouse Accidents

Feb 04, 2025 - forbes.com
Protex AI, founded by Dan Hobbs and Ciaran O'Mara, is a Dublin-based startup that uses artificial intelligence to enhance worker safety in warehouses and factories by analyzing security video footage. The company was inspired by a preventable accident at a warehouse in Ireland. Protex AI's software detects unsafe behaviors, such as not wearing protective gear or reckless operations, and uses generative AI to create safety reports while protecting worker identities. The company recently raised $36 million in a Series B funding round, led by Salesforce Ventures and Hedosophia, and is valued at $150 million. It has secured high-profile clients like Amazon and Tesla, although details of these partnerships remain undisclosed.

Protex AI aims to address the growing concern of worker safety in the expanding warehouse sector, which is projected to reach $643 billion globally in the next four years. The transportation and warehousing sector had 930 fatalities in 2023, highlighting the need for improved safety measures. By focusing on safety rather than performance, Protex AI helps companies potentially reduce insurance costs, as noted by Nowi Kallen from Salesforce Ventures. Despite concerns about privacy, Protex emphasizes its commitment to safety, not surveillance, in its operations.

Key takeaways:

  • Protex AI, founded by Dan Hobbs and Ciaran O'Mara, uses AI to enhance worker safety by analyzing security footage in warehouses and factories.
  • The company recently secured a $36 million Series B funding round, bringing its valuation to $150 million, with investors including Salesforce Ventures and Hedosophia.
  • Protex AI's technology helps identify unsafe behaviors and patterns, potentially reducing accidents and insurance costs for companies like Amazon and Tesla.
  • While privacy concerns exist, Protex AI focuses on safety rather than performance, aiming to improve overall safety trends without singling out individual workers.
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