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Amazon and The New York Times’ AI deal signals a new wave of publisher partnerships

Jun 02, 2025 - digiday.com
The New York Times has signed an AI licensing deal with Amazon, allowing Amazon products like Alexa to use summaries and excerpts from NYT stories and recipes, and to incorporate this content in training its AI models. This marks a shift for the NYT, which has been protective of its content, even engaging in legal battles with OpenAI. The deal indicates NYT's willingness to engage with AI companies under favorable terms, and it could strengthen its copyright case against OpenAI by establishing a market for licensing content for AI training.

Amazon's partnership with the NYT is part of its strategy to enhance Alexa's capabilities by integrating quality content. The NYT's decision to partner with Amazon, rather than more prominent AI companies like OpenAI or Google, is notable given Amazon's focus on voice products rather than text-based AI. This move reflects a broader trend of publishers exploring AI licensing deals, balancing partnerships with legal actions to protect their content. The NYT's deal with Amazon suggests that publishers are increasingly open to AI collaborations if the terms are beneficial.

Key takeaways:

  • The New York Times has signed an AI licensing deal with Amazon, allowing Amazon products to use summaries and excerpts from NYT stories and recipes.
  • This deal signals The New York Times' openness to AI licensing agreements, despite its previous legal battle with OpenAI over content scraping.
  • The agreement with Amazon could strengthen The New York Times' copyright case against OpenAI by establishing a market for licensing content for AI model training.
  • The New York Times' decision to partner with Amazon, rather than more prominent AI companies like OpenAI or Google, is influenced by Amazon's focus on voice products like Alexa, which are less likely to cannibalize NYT's material traffic.
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