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Amazon brings its AI-powered image generator to Fire TV | TechCrunch

Jan 17, 2024 - techcrunch.com
Amazon has launched a feature that allows users to create AI-generated images on Fire TV devices. The feature, available in the U.S. for users with a second-generation Fire TV Stick 4K Max and Fire TV Omni QLED Series, is powered by Amazon’s Titan Image Generator. Users can activate the feature by speaking to Alexa with the TV remote, prompting the AI to generate images based on their spoken instructions. The images can be customized with various artistic styles and set as the TV background.

The image generator is part of the Fire TV Ambient Experience, which turns the TV into a smart display featuring artist-made backgrounds or personal photos from an Amazon Photos account. The company has also recently introduced three new generative AI-powered Alexa experiences, including playing the “20 Questions” game, speaking with AI characters, and creating custom songs. However, the ability to customize existing images won't be available at launch, and there's no update on when users will be able to input personal photos into the generator.

Key takeaways:

  • Amazon is launching a new feature on Fire TV devices that allows users to create AI-generated images, available in the U.S. for users with a second-generation Fire TV Stick 4K Max and Fire TV Omni QLED Series.
  • The feature is powered by Amazon’s Titan Image Generator, which can turn a written prompt into an image, and can be activated by speaking to Alexa with the TV remote.
  • Users can customize the generated images by choosing from various artistic styles and set them as their TV background, but the feature won't initially allow customization of existing images.
  • The image generator is part of the Fire TV Ambient Experience, which turns the TV into a smart display featuring backgrounds made by artists or personal photos from an Amazon Photos account.
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