In addition, Amazon will exclusively stream the NFL’s first Black Friday game on November 24, which will be free to watch for non-subscribers. The company also plans to bring HDR video quality to TNF, which will automatically upgrade the livestream on any HDR-enabled device. The new features and improvements are part of Amazon's efforts to enhance the viewing experience for fans and change how sports content is consumed.
Key takeaways:
- Amazon’s Prime Video is introducing new AI-driven features to enhance the viewing experience of NFL’s Thursday Night Football. The features include Defensive Alerts, Prime Targets, Fourth Down Territory, Field Goal Target Zones, and Key Plays.
- The AI features will be available on Prime Vision with Next Gen Stats, providing real-time stats and analysis during the games. The features will be rolled out on September 14, when the 2023 season begins.
- Amazon and the NFL will exclusively stream the NFL’s first Black Friday game on November 24, which will be free to watch for non-subscribers. Amazon plans to use this opportunity to promote exclusive shopping deals to viewers.
- Prime Video will also bring HDR video quality to TNF, providing a more compelling viewing experience with greater contrast and vivid colors. The HDR streaming will be available on any HDR-enabled device.