The company is not the first to use generative AI for this purpose, with eBay recently launching a similar tool that generates product listings from photos. Shopify also announced a ChatGPT-like tool for its e-commerce merchants earlier this summer, designed to create content like blog posts, campaign ideas, and customer emails.
Key takeaways:
- Amazon has introduced a new set of generative AI tools aimed at sellers to simplify the process of creating product listings, including descriptions, titles, and listing details.
- The AI tools were developed using large language models trained on large amounts of data, likely from Amazon's own listing data.
- While the tools are designed to save time and provide more complete product information, there are concerns about the potential for the AI to generate false information or make other mistakes that aren't caught by human review.
- Other retailers, including eBay and Shopify, have also turned to generative AI to simplify the process of creating product listings and other content.