The introduction of Alexa+ marks a significant step in Amazon's integration of AI into its voice assistant, aligning with broader trends in voice-controlled technology. Amazon CEO Andy Jassy highlighted the accessibility and transformative potential of generative AI, which has made AI innovation more feasible. The new Alexa aligns with consumer desires for smart, connected, and hands-free technology to simplify everyday routines. This advancement reflects a growing trend, with nearly two-thirds of Americans having used voice technology in the past year, according to PYMNTS research.
Key takeaways:
- Amazon denies reports that Anthropic's AI model is powering the new Alexa devices, stating that their in-house AI model, Nova, handled over 70% of conversations.
- The revamped Alexa, called Alexa+, is infused with generative AI to enhance its capabilities, including ordering groceries, calling an Uber, and more.
- Alexa+ faced delays and issues such as hallucinating or providing incorrect information during tests.
- Voice technology is becoming increasingly popular, with nearly two-thirds of Americans using it in the past year for various tasks.