However, the introduction of AI to European markets could raise regulatory issues, particularly around data privacy and algorithmic risk. Amazon has previously faced criticism from EU regulators over misuse of merchant data. The company has not clarified what data it uses to train its AI models, but has stated that the models learn from "diverse sources of information." Amazon is also developing new capabilities to make generated listings more effective and user-friendly.
Key takeaways:
- Amazon is expanding its generative AI listing tools to sellers in France, Germany, Italy, Spain, and the U.K., allowing them to improve product listings by generating product descriptions, titles, and associated details.
- The tools also allow sellers to enrich existing product listings by automatically adding missing information.
- Amazon's AI tools are constantly learning and evolving, with the company actively developing new capabilities to make generated listings more effective.
- The introduction of AI to European markets raises potential issues around regulation, including GDPR on the data privacy side and the Digital Services Act (DSA) on the algorithmic risk side.