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Amazon finds itself in the unusual position of playing catch-up in AI | TechCrunch

Dec 01, 2023 - techcrunch.com
At the recent AWS re:Invent event in Las Vegas, Amazon was seen as playing catch-up to Microsoft in the field of AI. Amazon CEO Adam Selipsky took veiled jabs at Microsoft, indicating a rivalry between the two tech giants. Despite this, Amazon's position as a leader in the cloud since 2006 and the rapidly evolving AI landscape could potentially nullify any perceived lead by Microsoft.

One of the key announcements at the event was Amazon Q, a tool that helps developers connect a generative AI layer to enterprise software. This is seen as Amazon's response to Microsoft Copilot, further suggesting that Amazon is trying to catch up. Microsoft's strategic moves, such as the acquisition of GitHub and heavy investment in OpenAI, have positioned it well to leverage the current generative AI trend.

Key takeaways:

  • Amazon is perceived to be chasing Microsoft in the field of AI, despite dominating the cloud since its inception in 2006.
  • Amazon CEO Adam Selipsky took indirect jabs at AWS' cloud rival, Microsoft, during the main keynote at AWS re:Invent.
  • Amazon Q, a tool that helps developers connect a generative AI layer to enterprise software, was one of the most notable announcements at the event, seen by some as Amazon's response to Microsoft Copilot.
  • Microsoft's strategic moves, such as the acquisition of GitHub for $7.5 billion in 2018 and a significant investment in OpenAI, have positioned it well to leverage the generative AI wave.
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