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Amazon hedges reliance on Anthropic for AI video models, report says

Nov 28, 2024 - businessinsider.com
Amazon is reportedly developing a new AI model, code-named Olympus, for video analysis. The tool could allow customers to search for specific scenes in video archives, a feature already offered by Amazon-backed startup, Anthropic. Amazon, which recently invested an additional $4 billion in Anthropic, bringing its total investment to $8 billion, uses the startup's technology for its digital assistant and AI coding products. The launch of Olympus could potentially reduce Amazon's dependency on Anthropic for multimodal AI.

The deal with Anthropic includes an agreement for the startup to use AWS as its primary cloud and training partner, and to use more of Amazon's chips. Despite not having a seat on Anthropic's board, Amazon benefits from a portion of the startup's sales proceeds, as its platform runs on AWS servers. The new AI model could be used for various applications, including sports analysis and geological inspections for oil and gas companies.

Key takeaways:

  • Amazon is developing a new AI model, Olympus, for video analysis that could help customers search video archives for specific scenes.
  • Amazon has invested $8 billion in Anthropic, a startup that already offers a similar multimodal AI model for images and videos.
  • Olympus could be launched as soon as next week at Amazon's annual AWS re:Invent conference.
  • The development of Olympus could reduce Amazon's dependency on Anthropic, especially if it becomes a cheaper alternative for multimodal AI.
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