Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

Amazon introduces AI-powered Interests feature for its e-commerce marketplace - SiliconANGLE

Mar 27, 2025 - siliconangle.com
Amazon has introduced a new AI-powered feature called Interests to enhance product discovery on its e-commerce platform. This tool allows users to input a natural language description of the products they are interested in, including specific items or broad categories like "computer accessories," along with pricing preferences. Interests then generates alerts when relevant products become available, including new launches and restocked items, and can also help identify deals. The feature uses large language models to refine product queries, making search results more relevant. Currently, Interests is available to a limited number of U.S. customers, with plans for a broader rollout.

In addition to Interests, Amazon has launched Health AI, which answers health and wellness questions and recommends related products, with some information reviewed by licensed clinicians. These features follow the recent introduction of Rufus, a shopping assistant that helps users navigate Amazon's marketplace by answering product questions and explaining differences between similar items. Rufus draws on product listings, reviews, and web information to generate responses. Amazon has also developed an AI tool for merchants to create product titles and descriptions, and a feature that summarizes product reviews.

Key takeaways:

  • Amazon has introduced an AI feature called Interests to help users discover products by generating alerts for items that match their criteria.
  • Interests uses large language models to enhance product queries and is currently available to a small subset of U.S. customers.
  • Amazon is also rolling out Health AI, which answers health and wellness questions and recommends products, with some responses reviewed by licensed clinicians.
  • These features follow the recent debut of Rufus, a shopping assistant that answers product questions and explains differences between similar items.
View Full Article

Comments (0)

Be the first to comment!