The AI tool is part of Amazon's broader strategy to facilitate the growth of successful seller businesses. It uses OpenAI's ChatGPT to help sellers compose product listings, create appealing titles, and brainstorm new product ideas. The company has also used AI to condense customer reviews for specific products. According to CNBC, these AI-driven tools are expected to give sellers a competitive edge in Amazon's third-party marketplace, which contributes to over half of the company's overall retail sales.
Key takeaways:
- Amazon is launching a new AI tool that simplifies the process of creating product listings for sellers. The tool generates a product name, description, and key details based on a short description provided by the seller.
- The tool was introduced during Amazon Accelerate, an annual conference for third-party sellers. Amazon has been testing the tool with a select group of sellers prior to its launch.
- Amazon's Vice President, Mary Beth Westmoreland, stated that the tool will not only ease the process for sellers but also provide shoppers with more comprehensive product information, enhancing their shopping experience.
- Amazon's AI-driven tools are expected to give sellers a competitive edge in the vast third-party marketplace hosted by the company. The marketplace contributes to more than half of Amazon's overall retail sales.